Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE.
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.
Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.
Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism - "a clear and present danger" - and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world's oceans.
In a special late chapter - written only three months before publication - the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu.
Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis.
Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.
This unique, stunningly illustrated journal is ideal for use as a travel notebook or sketchpad.
145 Fish, Oysters and See Foods recipes of World Famous Chefs from United States, Canada and Europe. "PREFACE In presenting to the public this book on FISH, OYSTERS AND SEA FOODS we feel that we are presenting the most complete authoritative and up-to-date book ever prepared on the subject. The contributors being the finest chefs in the United States, Canada and Europe insure every recipe shown as right. These world-famous chefs have given us their special recipes, and they have made the explanations so plain and so complete that any one can readily understand them."
The phenomenal international bestseller FISH! told the story of a fictional company that transformed itself by applying lessons learned from Seattle's Pike Place Fish Market. The follow-up FISH! TALES told of real-life companies that boosted morale and improved results by implementing these same principles. Now, following the huge success of these motivational titles, comes the latest inspiring addition to the series: FISH! STICKS. In this new, stimulating volume, the authors teach us how to effect change in our business and make it stick through tough and changing times such as turnover in management and staff. With the appealing, readable style which makes the FISH philosophy so accessible, FISH! STICKS shows us how to keep our work vital, alive and fresh, while maintaining those innovations that really work for your company.